THE PRIMAL CODE

Strength over Comfort.

STRENGTH OVER COMFORT.

Comfort is a short term friend but a long term enemy. Pick the hard that builds you.

Discipline over Motivation.

DISCIPLINE OVER MOTIVATION.

Motivation comes and goes. You show up anyway, because on the worst days it's just a moment.

Take Responsibility.

TAKE RESPONSIBILITY.

Whatever happened, own your part in it and do something about it. Nobody's coming to do it for you.

Tell the Truth.

TELL THE TRUTH.

Be honest with people even when it's uncomfortable, and be honest with yourself first.

Protect Your Pack.

PROTECT YOUR PACK.

Look after the people who stand with you, and notice who reaches down when you're the one struggling.

Honour Your Body.

HONOUR YOUR BODY.

Train hard, eat right and rest properly. It's the one thing that always gives back what you put in.

Keep Your Word.

KEEP YOUR WORD.

If you say you'll do it, do it. That's how people know who you are.

NEVER THE VICTIM

NEVER THE VICTIM

Everything that happens, good or bad, is a lesson. Learn from it and come back stronger.

Leave Everything Better.

LEAVE EVERYTHING BETTER.

Help people where you can, at home, at the gym and in your community, even when you're going through it yourself.

Build a Legacy.

BUILD A LEGACY.

Live in a way your kids would be proud to talk about.